James Harden's whole outfit could be purchased at foot locker, from his Nike t-shirt to his Nike tech sweatpants, to his Huaraches sneakers. In August 2014, Foot locker released videos for their Short Memory campaign, featuring basketball player James Harden.
#Twitter loot locker series#
When they do advertise, Foot locker pulls people in by including some of the most famous basketball players and creating a series of commercials that tie together to tell a story but to also showcase their products.
For example, in August, when students are going back to school, is the perfect time for Foot locker to advertise to young people about their newest products. has advertising campaigns when they feel it is necessary. They've gotten together with Adidas and Nike to produce advertisements. Since Foot locker carries many brands that are in competition, they don't advertise as much as the individual brands they have, do. They are located on various floors of Macy's but they only sell sneakers, while the Footlocker's Triplex Store sells apparel, socks, sneakers, and sneaker cleaners.Ĭhapter 16 of MKTG: Principles of Marketing focuses on Advertising, Public Relations, and Sales Promotion. One store may also have other colors in a specific shoe or clothing also.įootlocker's biggest competitor is sneaker store Finishline, which is right across the street from the triplex store in Macy's. the importance of the three different inventories is that something that you can't find in Footlocker for a woman or a child, there is Lady Footlocker and Kids Footlocker right there at your disposal. The store includes Lady Footlocker, Kids Footlocker, and Footlocker, there are three different inventories in the store and you can get something for the family in the same store. One thing that sets Footlocker apart is their competitive advantage, one of which is that they have a Triplex store on 34th street, a very bust tourist shopping destination in NYC. Some ways that Footlocker promotes themselves are during peak seasons like when School is approaching or there is a major sports event like the Super Bowl or All Star Weekend, they have Sports stars advertise for them in commercials and such as described in an earlier post. Lately, everyone has an account with at least one of the social media platforms I mentioned earlier and that puts Footlocker ahead of the game being that they post daily on each and every platform as opposed to other sneaker retailers.Ĭhapter 15 of MKTG: Principles of Marketing focuses on Marketing Communications. This helps to reach its target audience and even people who are not apart of their target audience. Footlocker uses the internet to facilitate most of all its selling, promotion, and advertising. They all include direct links to where customers can buy any of the products featured on their pages. Footlocker has an Instagram, Facebook, and a Twitter page. Footlocker uses the social media platform to promote new sneaker releases and major sports events.
While shopping at Footlocker, the Business-to-Business electronic commerce is the common method used. Business Marketing, also called industrial marketing, is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Chapter 7 of MKTG: Principles of Marketing focuses on Business Marketing.
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